Depending on the realities of your receiver’s technology, the logo may appear as an attachment. The logo may take time to load, for instance, causing frustration. While it may seem like a no-brainer to include the logo for your business, that isn’t always a good idea. Some social media sites may be more important to your business than others, so you can choose which are the most relevant, or include them all. If you’re active on social media, and this is an important part of your business, include buttons with links to your active social media profiles. So don’t bother with this extraneous content. They can simply hit “reply” if they want to email you. Once again, don’t choose all three! If one of them fits with the goals of your business and for your signature, use it. If your goal is to increase subscribers to a newsletter or blog posts, you can include a call to action with a button to sign up. Read my latest blog post here - but remember to keep that updated!.Author, best-selling e-book "How To Write A Professional Email Signature”.If you have a product or content that showcases your expertise, provide a link with a brief explanation. This will also allow customers to click for more information about the business, like a physical address if they really need one, or a fax number. If your website is a key facet of your business, you can include a direct link to the website. Consider other content carefullyĪfter that basic content, there are a few other components you can consider including: Choose what’s most important, and go with that.Īs for additional content beyond the basic business information, read on.
You shouldn’t include every piece of information about your business. Will a customer ever need your fax number? Does the customer need an office number and a cell number? But if a customer would never need to visit your office, there’s no need to include an address. If a physical address is something that would be useful to your customers, you can include that as well. Provide the information people really need - your name, your title (if relevant), the name of the business and a phone number. If you need to attach your electronic signature, you can use an online signature maker. Three or four lines of text is sufficient.
While it may seem like a good idea to include everything about your business in the signature, it’s better to keep it simple. The most straightforward goal of the signature is to convey professionalism, provide a place for recipients to get your contact information, and for them to engage with your brand, through website or social media links.Ĭonsider your goals, and keep those in mind as you peruse the remaining considerations. Maybe you want to highlight your freelance portfolio website. It could be sharing information about your latest book or e-book. You can’t tell them everything in a signature, so what are the most important messages you want to convey? Once you determine that, consider the key information you will want to share with those recipients. For instance, will they be customers, potential customers, or investors? To start, spend some time thinking about the audience for most of your emails. While this may sound like overkill for something that seems as simple as an email signature, it’s important to consider some key goals for your personal email signature. We’re here to help with eight steps for creating the ideal email signature. What is the right way to create a personal email signature? What are the essential elements? So we need to spend time and energy ensuring our signature puts forth the right image for our business as well. After all, there can be hundreds of people looking at those emails every day. We put time and energy into ensuring the content of our email communication is professional, clear and timely, among other things.Īfter all, the emails we send are the face of our business.īut how many of us think of the signature to our email the same way?Ī professional email signature is as important as all the other components of a brand. Electronic communication is clearly entrenched in the way we do business, and besides contract templates and scope of work templates, it's one of the most powerful tools for freelance business.
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